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The Future of Service Post-COVID-19 Pandemic, Volume 2
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The Future of Service Post-COVID-19 Pandemic, Volume 2

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.

Undertittel
Transformation of Services Marketing
Opplag
2021 ed.
ISBN
9789813341357
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
11.2.2022
Antall sider
264