
Perspectives on Consumer Choice
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
- Undertittel
- From Behavior to Action, from Action to Agency
- Forfatter
- Gordon R. Foxall
- Opplag
- 1st ed. 2016
- ISBN
- 9781349699001
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 5.9.2018
- Forlag
- Palgrave Macmillan
- Antall sider
- 326
