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Perspectives on Consumer Choice
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Perspectives on Consumer Choice

innbundet, 2016
Engelsk

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

Undertittel
From Behavior to Action, from Action to Agency
Opplag
1st ed. 2016
ISBN
9781137501196
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
21.10.2016
Antall sider
326