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Marketing to the Aging Population
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Marketing to the Aging Population

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Undertittel
Strategies and Tools for Companies in Various Industries
Opplag
2022 ed.
ISBN
9783031130991
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
8.10.2023
Antall sider
345