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Marketing to the Aging Population
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Marketing to the Aging Population

innbundet, 2022
Engelsk
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Undertittel
Strategies and Tools for Companies in Various Industries
Opplag
2022 ed.
ISBN
9783031130960
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
7.10.2022
Antall sider
345