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H2H Marketing
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H2H Marketing

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Undertittel
Case Studies on Human-to-Human Marketing
Opplag
2023 ed.
ISBN
9783031223952
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
20.7.2024
Antall sider
213