
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- Undertittel
- Case Studies on Human-to-Human Marketing
- Opplag
- 2023 ed.
- ISBN
- 9783031223921
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 20.7.2023
- Antall sider
- 213
