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Dealing with Socially Responsible Consumers
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Dealing with Socially Responsible Consumers

Engelsk
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
Undertittel
Studies in Marketing
Opplag
2022 ed.
ISBN
9789811951282
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
3.1.2024
Antall sider
564