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Channel Strategies and Marketing Mix in a Connected World
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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.

Opplag
2020 ed.
ISBN
9783030317355
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
21.1.2021
Antall sider
282