
Channel Strategies and Marketing Mix in a Connected World
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.
- Redaktør
- Saibal Ray, Shuya Yin
- Opplag
- 2020 ed.
- ISBN
- 9783030317324
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 19.12.2019
- Antall sider
- 282
