
Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.
- Alaotsikko
- A Game-Theoretic Analysis
- Kirjailija
- Gerhard Aust
- Painos
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319384429
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 22.9.2016
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 149