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Vertical Cooperative Advertising in Supply Chain Management
Tallenna

Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.

Alaotsikko
A Game-Theoretic Analysis
Kirjailija
Gerhard Aust
Painos
Softcover reprint of the original 1st ed. 2015
ISBN
9783319384429
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
22.9.2016
Sivumäärä
149