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Vertical Cooperative Advertising in Supply Chain Management
Tallenna

Vertical Cooperative Advertising in Supply Chain Management

Kirjailija:
sidottu, 2014
englanti

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.

Alaotsikko
A Game-Theoretic Analysis
Kirjailija
Gerhard Aust
ISBN
9783319116259
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
18.12.2014
Sivumäärä
149