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User Experience Is Brand Experience
Tallenna

User Experience Is Brand Experience

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.

Alaotsikko
The Psychology Behind Successful Digital Products and Services
Painos
2020 ed.
ISBN
9783030298678
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
21.11.2019
Kustantaja
Springer
Sivumäärä
171