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Trust as the Key to Loyalty in Business-to-Consumer Exchanges
Tallenna

Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Kirjailija:
englanti
The work especially focuses on the question whether customers trust their bank due to performance and service quality or reputation (reputation being defined as the result of experienced and approved performance quality).
Alaotsikko
Trust Building Measures in the Banking Industry
Kirjailija
Tara Ebert
ISBN
9783834916228
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
15.7.2009
Sivumäärä
198