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The Strategic Marketing of Science, Technology, and Medical Journals
Tallenna

The Strategic Marketing of Science, Technology, and Medical Journals

Kirjailija:
sidottu, 2023
englanti

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.

Alaotsikko
A Business History of a Dynamic Marketplace, 2000–2020
Kirjailija
Albert N. Greco
Painos
1st ed. 2023
ISBN
9783031319631
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
1.7.2023
Sivumäärä
176