
The Strategic Marketing of Science, Technology, and Medical Journals
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
- Alaotsikko
- A Business History of a Dynamic Marketplace, 2000–2020
- Kirjailija
- Albert N. Greco
- Painos
- 1st ed. 2023
- ISBN
- 9783031319631
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 1.7.2023
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 176