
The Social Organisation of Marketing
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.
- Alaotsikko
- A Figurational Approach to People, Organisations, and Markets
- Toimittaja
- John Connolly, Paddy Dolan
- Painos
- 1st ed. 2017
- ISBN
- 9783319515700
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 3.8.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 230