
The Satisfaction of Change
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.
- Alaotsikko
- How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
- Kirjailija
- Manlio Del Giudice, Maria Rosaria Della Peruta
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319824550
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 7.8.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 138