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The Marketing Firm, Volume I
Tallenna

The Marketing Firm, Volume I

sidottu, 2025
englanti
This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies.
Alaotsikko
Recent Theoretical and Empirical Developments
ISBN
9783031915949
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
2.11.2025
Sivumäärä
347