Tallenna
The Garment Economy
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models.
- Alaotsikko
- Understanding History, Developing Business Models, and Leveraging Digital Technologies
- Painos
- 2023 ed.
- ISBN
- 9783031333019
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 30.7.2023
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 630
