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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Reprint. 40,000 first printing.
Kirjailija
Al Ries, Laura Ries
ISBN
9780060081997
Kieli
englanti
Paino
270 grammaa
Julkaisupäivä
7.10.2004
Kustantaja
HarperBusiness
Sivumäärä
320