Tallenna
The Customer Trap
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
- Alaotsikko
- How to Avoid the Biggest Mistake in Business
- Kirjailija
- Andrew R. Thomas, Timothy J. Wilkinson
- Painos
- 2nd ed.
- ISBN
- 9781484203866
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 28.3.2015
- Kustantaja
- APress
- Sivumäärä
- 164
