Tallenna
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
nidottu, 2018
englanti
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
- Alaotsikko
- Proceedings of the 2011 World Marketing Congress
- Toimittaja
- Colin L. Campbell
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319842981
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 7.7.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 953
