
The 1980’s: A Decade of Marketing Challenges
?This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges.
- Alaotsikko
- Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
- Toimittaja
- Venkatakrishna V. Bellur
- Painos
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319386751
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 29.10.2016
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 345