
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
- Toimittaja
- Atanu Adhikari, Sanjit Kumar Roy
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319846798
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 21.7.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 166