Tallenna
Services Marketing Cases in Emerging Markets
sidottu, 2016
englanti
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
- Alaotsikko
- An Asian Perspective
- Toimittaja
- Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen
- Painos
- 1st ed. 2017
- ISBN
- 9783319329680
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 15.9.2016
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 184
