Tallenna
Segmentation in Social Marketing
sidottu, 2016
englanti
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
- Alaotsikko
- Process, Methods and Application
- Toimittaja
- Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki
- Painos
- 1st ed. 2017
- ISBN
- 9789811018336
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 28.10.2016
- Kustantaja
- Springer Verlag, Singapore
- Sivumäärä
- 214
