Rethink The Way You Sell: The Five Forgotten Fundamentals of Prospecting

There is no denying how important a healthy pipeline is to sales success. However, much time is spent arguing over how to fill it rather than understanding the fundamentals that will keep it full. Only with the proper foundation in place, can success be sustained. In this book, I discuss the five fundamentals of prospecting that have either been ignored or forgotten, and give you practical exercises to master them.