Tallenna
Retail Brand Equity and Loyalty
Kirjailija:
nidottu, 2016
englanti
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
- Alaotsikko
- Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
- Kirjailija
- Julia Katharina Weindel
- Painos
- 1st ed. 2016
- ISBN
- 9783658150365
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 19.9.2016
- Kustantaja
- Springer
- Sivumäärä
- 195
