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Research Methodology in Marketing
Tallenna

Research Methodology in Marketing

sidottu, 2019
englanti
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research.
Alaotsikko
Theory Development, Empirical Approaches and Philosophy of Science Considerations
Painos
2019 ed.
ISBN
9783030107932
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
15.3.2019
Kustantaja
Springer
Sivumäärä
238