Research, Development and Education in Tourism

This volume gathers together papers presented at the 15th International Conference of the International Business School held in Sofia, Bulgaria, in June 2018. The conference provided a platform for discussions of current trends, innovative models, practical challenges and possible decisions in the field of tourism, as a priority strategic sector in the national economy of Bulgaria. The contributions to this volume reflect on discussions related to a number of aspects crucial for the development of sustainable tourism. They investigate the impact of tourism policies on national image creation; environmental factors; the emotional profiles of wellness tourists; the key factors influencing regional tourism development; medical tourism; innovative methods of learning Business English; and a number of financial issues, among others.