Tallenna
Relationship Marketing
sidottu, 2000
englanti
Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.
- Alaotsikko
- Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
- Toimittaja
- Thorsten Hennig-Thurau, Ursula Hansen
- Painos
- 2000 ed.
- ISBN
- 9783540669425
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 24.1.2000
- Sivumäärä
- 462
