Tallenna
Programmatic Advertising
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.
- Alaotsikko
- The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
- Toimittaja
- Oliver Busch
- Painos
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319797212
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 31.3.2018
- Kustantaja
- Springer
- Sivumäärä
- 279
