Product and New Product Management

Developing and managing successful products requires a deep understanding of consumer needs, market trends, and strategic planning. Product and New Product Management by Yoram (Jerry) Wind explores the critical factors behind effective product development, from idea generation to market launch and lifecycle management.

As part of the Legend in Marketing series, this volume compiles Wind's influential research on innovation, brand positioning, and product portfolio strategies. His insights help businesses minimize risks, optimize product performance, and stay ahead in competitive markets. This book also features expert commentary that connects foundational theories to today's fast-evolving business landscape.

Whether you're a product manager, marketer, or entrepreneur, this book provides research-backed frameworks to guide your product decisions. Gain insights into what makes products succeed, how to navigate market disruptions, and strategies to drive long-term growth.