
Private label brands are a threat for high value manufacturer's brands such as "Charmin"!
- Alaotsikko
- An investigation of Procter & Gamble's marketing strategy focusing on 'pricing', under critical consideration of consumer buying behaviour and brand loyalty
- Kirjailija
- Miriam Mennen
- ISBN
- 9783640805488
- Kieli
- englanti
- Paino
- 145 grammaa
- Julkaisupäivä
- 21.1.2011
- Kustantaja
- Grin Verlag
- Sivumäärä
- 104