Tallenna
Pricing Perspectives
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
- Alaotsikko
- Marketing and Management Implications of New Theories and Applications
- Kirjailija
- Florian Siems
- Toimittaja
- S. Rothenberger
- Painos
- 1st ed. 2008
- ISBN
- 9781349302604
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 3.11.2008
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 230
