Presse- Und Offentlichkeitsarbeit: Ein Trainingsbuch Fur Professionelle PR

How does public relations work? What is important for press releases and press conferences? How can we attract attention in the social media? What to do in the event of shitstorms? The book answers these questions in a compact and clear manner. An ideal preparation for an internship or traineeship and a reliable aid for all career changers in press and public relations.