Tallenna
Political Marketing Alchemy
Kirjailija:
sidottu, 2020
englanti
The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.
- Alaotsikko
- The State of Opinion Research
- Kirjailija
- André Turcotte
- Painos
- 2021 ed.
- ISBN
- 9783030537128
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 18.8.2020
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 101
