Tallenna
Political Branding Strategies
Kirjailija:
sidottu, 2015
englanti
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- Alaotsikko
- Campaigning and Governing in Australian Politics
- Kirjailija
- Lorann Downer
- Painos
- 1st ed. 2015
- ISBN
- 9781137580283
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 3.12.2015
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 146
