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Political Branding Strategies
Tallenna

Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Alaotsikko
Campaigning and Governing in Australian Politics
Kirjailija
Lorann Downer
Painos
1st ed. 2015
ISBN
9781137580283
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
3.12.2015
Sivumäärä
146