Siirry suoraan sisältöön
Place Branding through Phases of the Image
Tallenna

Place Branding through Phases of the Image

As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Alaotsikko
Balancing Image and Substance
Kirjailija
S. Zavattaro
Painos
1st ed. 2014
ISBN
9781349483983
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
7.8.2014
Sivumäärä
185