Tallenna
Online Impulse Buying and Cognitive Dissonance
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
- Alaotsikko
- Examining the Effect of Mood on Consumer Behaviour
- Kirjailija
- Giovanni Mattia, Alessio Di Leo, Ludovica Principato
- Painos
- 2021 ed.
- ISBN
- 9783030659226
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 13.2.2021
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 99
