
Modeling Markets
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
- Alaotsikko
- Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Painos
- 2015 ed.
- ISBN
- 9781493920853
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 13.11.2014
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 408