Mindless Selling

Mindless Selling looks at many of the reasons that techniques -- old and new alike -- don't change results. This book looks at the powerful, hidden weaknesses that get in the way, that cause paralysis. Mindless Selling explains why salespeople already know what to do and say but are often unable to execute what they know.

Through stories and case histories, the reader will learn exactly what differentiates a sales stud from a sales dud. Not techniques. Hidden Weaknesses. And the reader will learn how, with specific instructions, exercises and additional reading material, how to overcome them once and for all.