Tallenna
Marketing Transformation: Marketing Practice in an Ever Changing World
sidottu, 2017
englanti
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
- Alaotsikko
- Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
- Toimittaja
- Patricia Rossi, Nina Krey
- Painos
- 1st ed. 2018
- ISBN
- 9783319687490
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 18.11.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 322
