
Marketing ROI
This is a handbook for ROI in marketing, offering guidance for marketing practitioners at all levels on using financial tools to support their strategic decision making and providing a clear outline for how and why ROI should be the central measurement for making marketing decisions.
- Kirjailija
- James Lenskold
- ISBN
- 9780071413633
- Kieli
- englanti
- Paino
- 535 grammaa
- Julkaisupäivä
- 16.8.2003
- Kustantaja
- McGraw-Hill Professional
- Sivumäärä
- 256