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Marketing Modernism Between the Two World Wars
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Marketing Modernism Between the Two World Wars

Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which ""highbrow"" works of fiction were packaged, promoted, and sold to a mainstream American readership.
ISBN
9781558493766
Kieli
englanti
Paino
576 grammaa
Julkaisupäivä
31.3.2003
Sivumäärä
288