Tallenna
Marketing Innovations in the Automotive Industry
Kirjailija:
sidottu, 2019
englanti
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.
- Alaotsikko
- Meeting the Challenges of the Digital Age
- Kirjailija
- Elena Candelo
- Painos
- 2019 ed.
- ISBN
- 9783030159986
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 18.4.2019
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 192
