Tallenna
Marketing Food Brands
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
- Alaotsikko
- Private Label versus Manufacturer Brands in the Consumer Goods Industry
- Kirjailija
- Ranga Chimhundu
- Painos
- Softcover Reprint of the Original 1st 2018 ed.
- ISBN
- 9783030093358
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 25.12.2018
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 293
