Tallenna
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
- Alaotsikko
- National Brands Asserting Themselves on the Global Stage
- Toimittaja
- Zafar U. Ahmed, Omer F. Genc
- Painos
- 2024 ed.
- ISBN
- 9783031633935
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 24.12.2024
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 435
