Tallenna
Marketing at the Confluence between Entertainment and Analytics
muu, 2018
englanti
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.
- Alaotsikko
- Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
- Toimittaja
- Patricia Rossi
- Painos
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319837130
- Kieli
- englanti
- Paino
- 249 grammaa
- Julkaisupäivä
- 9.9.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 1595
