Tallenna
Marketing and Dysfunctional Consumer Behaviour
Kirjailija:
sidottu, 2025
englanti
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
- Alaotsikko
- Understanding How and When Marketing Drives Problematic Consumption Patterns
- Kirjailija
- Gioele Zamparo
- ISBN
- 9783031891618
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 6.5.2025
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 132
